With Toy Fair New York 2018 winding to a close, Fortune.com sat down with Brian Goldner, the CEO of Hasbro Inc., and spoke regarding the acquisition of the master toy license of the Power Rangers brand. Speaking with Susie Gharib of Fortune.com, Brian Goldner had this to say about the Power Rangers brand:
“It’s a very young-skewing brand so that the youngest consumer really loves that story, that fun kitsch humor that comes along with that action and adventure of Power Rangers. And then today there’s all these kids who are now adults, are fans of the brand and we think there’s a great opportunity in that fan economy to talk to the Power Ranger fan and give them the products they’re looking for.”
Saban Brands, the parent company of Power Rangers, recently announced both their separation from Bandai America, the toy company that has produced Power Rangers toys for the last 25 years, and subsequently announced their new partnership with Hasbro.
Brian Goldner finishes by saying “We think this brand can be far bigger in our hands over time than it has been in the past.” Join in your thoughts and expectations in our on-going discussion regarding the acquisition of the Power Rangers toy line by Hasbro.