Wanting a piece of the huge success that is the LEGO Movie, competing toy company Mattel (best known for their major properties Barbie, Matchbox, Hot Wheels, and Masters of the Universe) has reached an agreement to purchase Mega Brands, the parent company of construction block company Megabloks, for a cool $480 million dollars. The construction block company Megabloks is best known for their popular series of LEGO-competing construction toys such as the Halo, World of Warcraft, and Power Rangers series of toys. They had also just launched their Call of Duty line for the company.
For fans of construction toys, this now brings a major financial powerhouse to back future projects for Megabloks against LEGO and Hasbro‘s fledgling (and now Toys’R’Us exclusive) KRE-O lines of construction toys. What this means for the future of Power Rangers Megabloks is unknown – it could go on as normal, it could be given increased financial backing, or it could be left behind in favor of promoting Mattel-owend properties such as Masters of the Universe and Hot Wheels.
This story was first reported by our sister site ToyArk.com, but articles can be found all over the Internet now as this deal is all but final. Discuss with us and share your thoughts!