Toy Fair 2018 – No Exhibitor Booth or Product Display from Bandai America

The hype for the 25th Anniversary of Power Rangers will have to wait – at least from Bandai America. We reported on Twitter last week (follow us @TokuNation on Twitter!) that Bandai America did not have an exhibitor booth for the upcoming Toy Fair 2018 event held at the end of February. That information is readily available for everyone by browsing through the exhibitor list at the Toy Fair New York City website. They do have a meeting room registered to them so we held back on posting a news story until we reached out to Bandai America regarding their Toy Fair New York City plans.

Well, we reached out and got a response.

Bandai America will not have an exhibitor booth at this year’s Toy Fair 2018. No marketing or media representatives will be traveling to the tradeshow this year. The only representatives from Bandai America that will be in attendance are sales representatives. Here is the response we received:

Thank you for reaching out to Bandai. We will not be hosting a booth on the floor of New York Toy Fair this year. You can find images and descriptions of our key items on the official New York Toy Fair Press site. Thanks! -Bandai

This will undoubtedly come as a disappointment to many fans who were hoping to kick off the 25th Anniversary of Power Rangers with excitement and anticipation. Whether or not Bandai America has new product at the show at all is unknown and perhaps other outlets will receive the courtesy to report on those products. We do know some of the products making their way out this year thanks to Bandai UK‘s exhibitor booth at the Toy Fair 2018 London event. You can find those updates by clicking here, here and here.

While this may be discouraging to collectors and adult fans we do hope you will exercise patience before passing judgement on the year itself as a whole. Our friends at Saban Brands have assured us there is so much more to come in terms of the 25th Anniversary of Power Rangers. After all, Toy Fair is a tradeshow not meant for collectors and press coverage akin to San Diego Comic Con or New York Comic Con.

We will continue to update you as news and information trickles out from this year’s Toy Fair, especially from other licensees of the Power Rangers brand.