In today’s Hasbro Strategic Decisions Conference, CEO of Hasbro Inc., Brian Goldner, spoke to the audience regarding the acquisition of the Power Rangers master toy license as well as the impending acquisition of the brand as a whole. Brian’s statement is quoted below:
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in develping our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.” – Brian Goldner, Hasbro Inc. CEO
This revelation will obviously come as great news for fans of the Power Rangers franchise who, last year, enjoyed their first major motion picture in 20 years. As many are well aware, the Power Rangers movie released at higher than expected numbers domestically, but overall failed to capture any audience globally, limping its way in to $142 million worldwide.
Stay tuned for more information as the Hasbro acquisition of Power Rangers continues!
Hasbro - Power Rangers Movies Confirmed for the Future
Sounds good! I do wish for a sequel for what we got, I would embrace a possible new film series as well!
As awful as the costumes and Megazord looked, I really enjoyed the cast from last year's film, and would love to see more with them.
They said nothing of the sort. They would like to explore future movies. That does not mean they will. Hasbro is trying to expand their movie slate and of course Power Rangers would be considered.
I too would like the cast back. The cast is solid. They can easily get them new suits(and by I mean they just get new suits, don't make a movie all about it) and the zords evolve. Wouldn't mind the Thunderzords getting adapted.
The Lionsgate version floped. I doubt they make sequels off it. Hasbro version will most likely be a reboot. It will most likely join Hasbro shared universe plan in my opinion.
Just keep Michael Bay as far away from this as possible, please.
I tend to agree that power rangers is undervalued. A series of average or subpar toys. Do the ninja steel zords still use the zord builder system? Would it be retained under Hasbro? I wonder if they would work a deal to import the BOJ zord molds or will they make their own?
Looking forward to the next movie!
Suits should stay.
Zords likely can be streamlined per the story and de-combining them. So they get slightly restructured as they 'reset' to this capability and further bond to the rangers and what each character feels a dominant life form/zord should look like. So it mixes elements of what they were to something a little more refined and human design influences while also keeping their alien nature some and better integrating a combining element from the current layout.
Cast and story is perfect. Seems to be doing well on home media too. Toy sales were great too. So it's mostly finding a story that'll get people in theaters. And a lot of people(myself included) were waiting on the Dragon Ranger movie for theaters. So that'll likely do it.
They could find a way to keep zord builder, but they'd also want to push the new system, and get people to re-buy classic ones they already bought. No clue on Legacy though if it'd retain it. Again, it depends on retailers and the amount of shelf space they can get for various product to how much they streamline it or have room to expand.
Likely make their own with then a licensed port over of the BoJ one for importers. But that really depends on finding a retailer for it.
Just wait the new Power Rangers movies will be apart of the Hasbro cinematic Universe they are going to try to make.
I doubt the new film will be a direct sequel to the last one. It will most likely be an extension of the show, possibly an adaptation of Shattered Grid blended in with the tv seasons. Whatever they decide I do hope they find a way to incorporate the cast from the last film. Just please make better looking zords.
Keep reading: Hasbro Confirms Future Plans for Power Rangers movies - Page 2
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