Earlier this year we reported that Hasbro, Inc would be taking over as the main producer of Power Rangers toys. But it seems Hasbro’s interest in the brand did not stop at just merchandising.
In a special deal announced today, Hasbro has purchased the Power Rangers brand from Saban Properties LLC for a reputed $522 MILLION! This deal includes a number of Saban Brands’ other
Hasbro CEO Brian Goldner remarks on the purchase- “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”
Meanwhile, Saban Brands’ founder Haim Saban will remain on-hand in a consulting role overseeing Hasbro’s efforts with Power Rangers for the time being. Saban adds- “25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
The first Hasbro-centric series, Power Rangers Beast Morphers remains on track for a 2019 release.
Definitely an exciting new development for Power Rangers fans! Stay tuned to TokuNation as we keep you up to date on this remarkable new change in Power Rangers history!
$522 Million later, and the Rangers have a new home (of sorts).
https://newsroom.hasbro.com/news-rel...gers-and-other
Somebody gave Haim Saban his money.
And the Hasbro Era begins.
Could Ron Wasserman and Shuki Levy come back ?
Well this could be bad for the BOOM comics, seeing how Hasbro has a deal with IDW. So the BOOM comics might be ending soon.
Could affect the contract with Bandai of Japan and Toei ?
My hope is they keep the power rangers comic with Boom. I don't know how much financial incentive they have to move it over to IDW. It makes sense to stick to one group but Hasbro doesn't own IDW or anything.
I hope this implies the show will get an increase in quality.
As to BOJ and Toei.
BOJ making Power Rangers merch is likely over but of course doesn't impact Sentai figures being imported into the US.
Hasbro would probably be subject to the same terms as Saban until the contract expires.
It would be interesting. Unlike Disney, Hasbro bought these assets for Power Rangers as opposed to inheriting it as a package deal.
Kinda hope they bring back Mystic Knights.
Keep reading: Hasbro Obtains Power Rangers Entertainment License - Page 2
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