Earlier this year we reported that Hasbro, Inc would be taking over as the main producer of Power Rangers toys. But it seems Hasbro’s interest in the brand did not stop at just merchandising.
In a special deal announced today, Hasbro has purchased the Power Rangers brand from Saban Properties LLC for a reputed $522 MILLION! This deal includes a number of Saban Brands’ other
Hasbro CEO Brian Goldner remarks on the purchase- “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”
Meanwhile, Saban Brands’ founder Haim Saban will remain on-hand in a consulting role overseeing Hasbro’s efforts with Power Rangers for the time being. Saban adds- “25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
The first Hasbro-centric series, Power Rangers Beast Morphers remains on track for a 2019 release.
Definitely an exciting new development for Power Rangers fans! Stay tuned to TokuNation as we keep you up to date on this remarkable new change in Power Rangers history!